PERSONALIZATION FOR LIVE SPORTS BROADCASTS

THE GEN-Z UPGRADE TO YOUR BROADCAST AND OTT

TVXRAY Offers the most Personalized
Sport Broadcast Experience

AI-based SaaS solution
Seamless OTT integration

Across all devices
For football and other sports

Using Interactive Layer Technology

TVXRAY’s SDK seamlessly integrates into any existing app, video player and OVP

Keep your audience engaged: Consolidate all live data on a single screen
Sports Hub: Easily switch between matches and catch up on highlights at any time
Personalized Video Alerts: Tailored to individual viewer preferences, accommodating any viewing habit, from linear to lean-in Gen Z engagement

Patented Highlight Engine: Enjoy highlights during live events, accessible via an interactive timeline or play-by-play highlight list
Triggering engagement
Optimize sports content across all channels on the video platform for maximum leverage

DFL Interactive Feed

TVXRAY empowers Bundesliga's Award-winning Solution

In collaboration with TeraVolt, Bundesliga introduced its product for football enthusiasts. The "DFL Interactive Feed" offers a completely new approach to experiencing live football.

This innovation further demonstrates that the DFL develops its media products in close collaboration with its media partners.

Steffen Merkel

(Member of the DFL Management Board and Executive Vice President of Audiovisual Rights)

Relevant and Interactive Content: Every Viewer Chooses

TV, Set-Top Box, Mobile and Web

TVXRAY empowers viewers to decide what interests them, catering to diverse viewing habits, whether for traditional sports consumption or Gen Z's interactive preferences.

Features:

AI-based interactive timeline
Auto-highlight technology
Video alerts of concurrent matches
Personalized conference with highlight pop-ups
Interactive sports data on Demand
Gamified player KPIs

Guarantee of Sustained Attention

Without the need for a 2nd screen: Viewers find everything important within TVXRAY.

Comprehensive personalization options, on-demand widgets, and individual real-time video clips – all fully interactive – ensure that viewers' attention remains on one screen.

AI-based Interactive Timeline

with clickable icons for key highlights

Providing structure & orientation
Triggering engagement

Through touchscreen, mouse click or remote control
Live and on-demand

Auto-Highlight Technology

Patented algorithm for automated highlights
Dynamic highlight clips in real-time
Relevance indicator for each clip

Integrated into:

AI-based interactive timeline
Video ticker (play-by-play)
Personalized video alert
Exported clips, e.g. for social media

Personal Conference with Highlight Pop-ups

Viewer decides what interests them:

Personalized feed: Desired scenes from preferred games based on personal preselection
Individual picture-in-picture pop-up alerts, for example, from concurrently occurring games
Viewers stay updated on every live game, receiving real-time highlight clips

Interactive On-demand Sports Data

Available for every viewer: Visualization of sports data of any kind—always synchronized with the video and tailored to the broadcaster/OTT's CI/CD.

This results in sustained engagement within the broadcast and ensures a deeper understanding of the game.

Gamified Player KPIs

Sports data with a gaming feel:

Player performances in the format of video games
Specific to each tactical position: Live comparison of player performance, current form and season average
Upgrade with integration of social media interaction

TVXRAY Creates a Platform with Unparalleled Multi-sport Functionalities

The top features include:

Hub with a customizable news section, video alerts from other stadiums, highlights, and medal standings
Video notifications for important events and decisions on other channels, available as picture-in-picture
Content personalization: Favorite settings for individual teams, nations, sports, events and athletes

SaaS-enabled integration possible for all technical platforms.

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