PERSONALIZED LIVE SPORTS VIEWING

THE GEN-Z UPGRADE TO YOUR BROADCAST

TVXRAY offers the most personalized
sports viewing experience.

AI-based SaaS solution
Easy OTT integration

On any device
Works for football and other sports

Using Interactive Layer Technology

TVXRAY’s SDK integrate smoothly into any existing App, Video Player and OVP.

Never lose eyeballs: All live date on one single screen
Sports Hub: Easy match switch and catch-up of highlights at any time
Personalized Video Alerts, according to individual preference of viewers For any viewing habit, from linear to lean-in GenZ engagement

Patented Highlight Engine: Highlight consumption during live,
from Interactive Timeline or Play-by-Play Highlight list
Triggering engagement
Best leverage of Sports content across all channels on video platform

DFL Interactive Feed

TVXRAY powers Bundesliga's award-winning solution

In cooperation with TeraVolt, Bundesliga launched its product for football fans. “DFL Interactive Feed” provides a completely new way to watch live football.

This innovation is yet more proof that the DFL develops its media products in close cooperation with its media partners.

Steffen Merkel

(Member of the DFL Management Board and Executive Vice President of Audiovisual Rights)

Relevant and Interactive Content for any Viewer

TV, Set-Top Box, Mobile and Web

TVXRAY lets viewers decide what is relevant. It addresses all different viewing habits, from
traditional sports consumption to the needs of GenZ.

Features include:

AI-based Interactive Timeline
Auto-Highlight Technology
Video Alerts of Concurrent Matches
Interactive Sports Data On Demand
Gamified Player KPI

Assurance of
Attention

There is no reason for a 2nd screen.
Viewers find everything relevant inside TVXRAY.

The bouquet of personal choices, on-demand widgets and different video formats – all completely interactive -assures that the viewers' attention remains onyour content.

AI-based Interactive Timeline

Clickable icons for key highlights.

Providing structure & orientation
Triggering engagement

Accessible with one tap, click or press
Live and on-demand

Auto-Highlight Technology

Patented Auto-Highlight algorithm
Dynamic highlight clips in real-time
Relevance factors for each clip

Output as:

Interactive timeline
Video ticker (play-by-play)
Personalized video alert
Exported clips, e.g. for social media

Video Alerts of
Concurrent
Matches

Viewers decide what matters.

Customized feed: preferred matches and choice of key incidents
Individual picture-in-picture pop-up alerts
Viewers stay up to date about any other live game

Interactive Sports Data On Demand

Always at the fingertips of each viewer.
Visualization of any sort of sports data in your own CI/CD. Always in sync with the video.

Continued engagement inside your content.
Deep understanding of the game.

Gamified Player KPI

Gamification of sports data:

Player performance shown in the
format of video games
Compare live player and average
season performance for each tactical
position
Upgrade options for live social media
engagement

Upgrade your platform for Multi Sport Events

The top features are:

Your Hub with a customizable news section, video alerts, highlights and medal table
Live video alerts with important information on other channels, available as picture-in-picture
Personalization of content for individual teams/nations, sports, events and athletes

Other types of sports or events are possible as ready-to-use applications for all applicable platforms.

SportsPro OTT Awards: Triple Success for DFL and TeraVolt with Bundesliga Interactive Feed

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Instant highlights and match data at the touch of a button: the Interactive Feed

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Revolution "Datatainment": with HbbTV and TV Apps to the next level of sports broadcasting

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Ghost games in the Bundesliga and Sports: Why we need to create a digital fan experience

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The GenZ is not lost: Why we must "tiktokinize" classic television as quickly as possible

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First screen first: Why the idea of the second screen is a mistake

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The 25 million euro potential of Club TV

DFL Interactive Feed

﻿In cooperation with TeraVolt, Bundesliga launched its product for football fans. “DFL Interactive Feed” provides a completely new way to watch live football.

In cooperation with TeraVolt, Bundesliga launched its product for football fans. “DFL Interactive Feed” provides a completely new way to watch live football.