A Product of Qvest Engage

BENEFITS OF TVXRAY

Business Value

TVXRAY transforms sports viewing into a profitable, interactive, and highly engaging experience

Increased engagement and longer viewing time
Real time inteactivity creates personal data
AI-Driven Monetization
Attract digital first audience with a GenZ experience

TVXRAY's Features

Synched Live sports data at the 1st screen
AI-powered personalized highlight and alerts
Advertising overlays, sponsorship models, betting and commerce
Sports Hub: EPG for zapping to any live match and highlight

TVXRAY SaaS Solution

SDK integrates smoothly into OTT as engagement overlays for Connected TV, STBs, Mobile and Web

FEATURES OF TVXRAY

AI-Driven Monetization

Display and Video advertising overlays incl. ad server
Direct monetization with Transaction and upselling
Event and user behaviour driven advertisement
Audience management and Audience Flow Optimizing

Live Sports Data

Wide range of real-time data insights
Accessible whenever the viewer wants

AI-based Interactive Timeline

Clickable icons for key highlights clips

Catch-up on play-by-play clips

Watch highlights from all live games across the platform
Late to the game? Watch highlight clip list before „Go LIVE“

AI-driven Personalized Video Alerts

As PIP ("Picture-in-Picture") or as text alerts
Create personal relevance settings

Sports Hub: Innovative EPG

Switch directly without returning to the channel list
Filter for live sport events
Optimizing content discovery

REFERENCES

TVXRAY powers Bundesliga’s awarded DFL Interactive Feed and innovative OTT platforms

In cooperation with TeraVolt, DFL offers the „DFL interactive Feed“ to its media partners for Bundesliga fans. With this approach the DFL delivers a completely new way to watch football and fosters its positions as most innovative league in the world.

"[With the Interactive Feed] we can offer both the Bundesliga's media partners and football fans around the world great added value for their viewing experience." – Steffen Merkel: CEO of DFL GmbH

NEWSROOM & MEDIA

Polsat Box Go with TVXRAY: I don't want to watch the games any other way

SportsPro OTT Awards: Triple Success for DFL and TeraVolt with Bundesliga Interactive Feed

Instant highlights and match data at the touch of a button: the Interactive Feed

Toshiba kicks off Football Corner app on smart TVs

How to create emotional connections and build loyalty with your customers

The GenZ is not lost: Why we must "tiktokinize" classic television as quickly as possible

First screen first: Why the idea of the second screen is a mistake

Revolution "Datatainment": with HbbTV and TV Apps to the next level of sports broadcasting

Ghost games in the Bundesliga and Sports: Why we need to create a digital fan experience

Imprint